NATRUE Organic logo

    NATRUE Organic

    Natrue

    NATRUE sets strict criteria for natural, organic cosmetics.

    For Products
    Environmental
    Health
    Industry
    Climate

    Key Strengths

    • Internationally recognized standard for natural and organic cosmetics
    • Rigorous ingredient and formulation criteria that combat greenwashing
    • Three-tier label structure distinguishing natural, natural with organic portion, and organic
    • Backed by independent third-party certifiers (NATRUE Approved Certifiers)
    • Supports consumer trust and market differentiation for certified brands
    • Active advocacy and research to shape cosmetics policy globally

    Ideal For

    Best suited for cosmetics and personal care product manufacturers seeking credible third-party certification for natural and organic claims. Ideal for brands targeting European and global markets where consumers demand transparency and verified ingredient integrity.

    Target Audiences

    Businesses

    Relevant Roles

    Consultant
    Auditor

    Industries

    Manufacturing
    Retail

    Alignment & Recognition

    Accrediting Body

    NATRUE

    Product Categories

    Performance
    Alignment with External Standard
    Values/Processes

    Frequently Asked Questions

    Quick Facts

    Type

    Certification

    Regions
    Global
    Europe
    Languages

    English, German, Spanish, French, Italian

    Established

    2007

    Digital Badge

    Available

    How to Use This Label

    Public Seal/Badge
    Online Registry
    Marketing Toolkit

    Sources & Citations

    Content on this page is AI-enriched from primary sources.

    Natrue

    Last verified Mar 10, 2026