Question 1

Who is the SASB Advertising & Marketing certification best suited for?

Accepted Answer

This standard is best suited for companies in the advertising, marketing, and media industries that want to align their ESG disclosures with investor-grade, industry-specific metrics. It is particularly valuable for publicly traded firms, large agencies, and brands seeking to communicate sustainability performance to institutional investors and analysts using a consistent, comparable framework.

Question 2

How much does the SASB Advertising & Marketing cost?

Accepted Answer

The initial cost for the SASB Advertising & Marketing is $0 USD.

Question 3

What are the renewal requirements for the SASB Advertising & Marketing?

Accepted Answer

SASB standards do not have a formal renewal or recertification cycle. Organizations are expected to report against the standards on an ongoing annual basis as part of their sustainability disclosure practices. SASB periodically updates its standards through a public comment process, and organizations should adopt updated versions as they are released. There is no renewal fee or mandatory re-registration.

Question 4

What continuing education is required for the SASB Advertising & Marketing?

Accepted Answer

SASB does not mandate continuing education or CPE/CEU credits for organizations adopting its standards. However, SASB offers educational resources, webinars, and training through the IFRS Foundation for practitioners seeking to deepen their knowledge of the standards.

Question 5

What evidence is required for the SASB Advertising & Marketing?

Accepted Answer

Organizations self-report against SASB's defined metrics for the Advertising & Marketing sector. Required disclosures include quantitative data on topics such as percentage of gender and racial/ethnic group representation, data privacy policies and breaches, digital ad fraud exposure, and greenhouse gas emissions. No third-party audit is mandated by SASB itself, though companies may choose to have disclosures independently assured. Documentation is typically published in annual reports, sustainability reports, or SEC filings.

Question 6

Who should NOT pursue the SASB Advertising & Marketing?

Accepted Answer

If your organization is a small or mid-sized private company with limited ESG reporting resources, SASB may feel overly complex without dedicated sustainability staff. Companies seeking a certification with a visible public seal or consumer-facing badge should consider alternatives like B Corp, as SASB is primarily a reporting framework for investor audiences.

Question 7

What are alternatives to the SASB Advertising & Marketing?

Accepted Answer

Alternative certifications include: GRI Standards (Global Reporting Initiative), B Corp Certification, CDP Climate Disclosure, TCFD Framework Alignment, ISO 26000 Social Responsibility.

SASB Advertising & Marketing

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