Animal Welfare Approved
A Greener World
The gold standard certification for farms raising livestock with the highest animal welfare
Key Strengths
- Rated the only 'excellent' food label for animal welfare and verification by Consumer Reports
- Requires animals to be raised outdoors on pasture or range for their entire lives
- Only U.S. label requiring audited high-welfare production, transport, AND slaughter practices
- Developed with scientists, veterinarians, researchers, and farmers globally
- Independent nonprofit with no fee-for-certification conflict of interest
- Highest single impact on consumer purchasing of any food label per The Hartman Group
- One of the nation's top 5 fastest growing certification and label claims
Ideal For
This certification is best suited for independent farmers and ranchers in the U.S. and Canada who raise livestock and poultry using pasture-based, high-welfare methods and want to differentiate their products in the marketplace. It is also valuable for food brands, distributors, and processors seeking a credible, third-party verified animal welfare label to meet growing consumer demand for humane and sustainable animal products.
Target Audiences
Relevant Roles
Industries
Alignment & Recognition
Product Categories
Overview
Requirements & Verification
Renewal & Compliance
Impact & Outcomes
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Frequently Asked Questions
Quick Facts
Certification
English
2006
How to Use This Label
Certification Details
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Sources & Citations
Content on this page is AI-enriched from primary sources.
Program WebsiteA Greener WorldLast verified Mar 11, 2026