Purity Award
Clean Label Project
Recognizing products with the highest standards of purity and transparency.
Key Strengths
- Rigorous third-party lab testing for 130+ environmental and industrial contaminants
- Covers heavy metals, pesticide residues, plasticizers, and other harmful substances
- Highly credible with health-conscious consumers and clean-label retail buyers
- Transparent, science-based methodology from an independent nonprofit
- Applicable across multiple consumer product categories including food, supplements, and baby products
- Signals elite-tier purity beyond standard regulatory compliance
Ideal For
Best suited for consumer product manufacturers — particularly in food, supplements, baby products, and personal care — who want to differentiate on safety and purity. Ideal for brands targeting health-conscious consumers and retailers who require third-party verified, contaminant-tested products.
Target Audiences
Industries
Alignment & Recognition
Product Categories
Overview
Requirements & Verification
Renewal & Compliance
Consider Alternatives If...
Frequently Asked Questions
Quick Facts
Award
English
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How to Use This Label
Award Details
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Sources & Citations
Content on this page is AI-enriched from primary sources.
Clean Label ProjectLast verified Mar 10, 2026