Animal Test–Free and Vegan logo

    Animal Test–Free and Vegan

    PETA

    Cruelty-Free program certifies vegan products without animal testing.

    The Animal Test–Free and Vegan costs $0 USD. Over 2,000+ products have earned this certification worldwide.

    For Products
    Animal Welfare
    Environmental
    Health
    Social

    Key Strengths

    • Globally recognized cruelty-free standard since 1996
    • Requires annual recommitment, ensuring ongoing compliance
    • Open to third-party audits for added credibility
    • Backed by a coalition of animal protection organizations
    • Free consumer shopping app increases brand visibility
    • Covers all stages of production, not just finished products

    Ideal For

    This certification is ideal for cosmetics, personal care, and household product brands that want to credibly demonstrate their commitment to cruelty-free practices. It is especially well-suited for consumer-facing brands targeting ethically-minded shoppers who actively seek out verified cruelty-free and vegan products.

    Target Audiences

    Businesses

    Industries

    Cosmetics
    Personal Care
    Household Products

    Alignment & Recognition

    Accrediting Body

    Coalition for Consumer Information on Cosmetics

    Product Categories

    Values/Processes
    Alignment with External Standard

    Frequently Asked Questions

    Quick Facts

    Type

    Certification

    Regions
    Global
    North America
    Europe
    Languages

    English

    Established

    1996

    Certified Products

    2K+

    Digital Badge

    Available

    Cost Breakdown

    Registration / Initial$0

    How to Use This Label

    Public Seal/Badge
    Online Registry
    Marketing Toolkit

    Sources & Citations

    Content on this page is AI-enriched from primary sources.

    PETA

    Last verified Mar 6, 2026