PETA Approved Global Animal Test Policy logo

    PETA Approved Global Animal Test Policy

    PETA

    Ingrid Newkirk: Founder of PETA, advocate for animal rights globally.

    The PETA Approved Global Animal Test Policy costs $0 USD. Renewal costs $0 USD every 12 months.

    For Products
    Animal Welfare
    Environmental
    Health
    Social

    Key Strengths

    • Backed by PETA, one of the world's most recognized animal rights organizations
    • Globally recognized cruelty-free logo trusted by millions of consumers
    • Covers entire supply chain — no animal testing at any production stage
    • Free to apply, lowering the barrier for small and indie brands
    • Thousands of certified brands provide strong peer validation
    • Increases consumer trust and marketability in cruelty-free segments

    Ideal For

    This certification is best suited for cosmetics, personal care, and household product companies that want to demonstrate a credible, verifiable commitment to cruelty-free practices. It is particularly valuable for brands targeting ethically conscious consumers and retailers who require or prefer cruelty-free product lines. Startups and established brands alike can benefit, especially those seeking to differentiate in competitive beauty and personal care markets.

    Target Audiences

    Non-profits

    Relevant Roles

    Consultant

    Industries

    Manufacturing
    Retail

    Alignment & Recognition

    Product Categories

    Values/Processes
    Alignment with External Standard

    Frequently Asked Questions

    Quick Facts

    Type

    Certification

    Regions
    Global
    Languages

    English

    Established

    1987

    Digital Badge

    Available

    Cost Breakdown

    Registration / Initial$0
    Renewal (every 12 mo)$0
    First-year total$0

    How to Use This Label

    Public Seal/Badge
    Online Registry
    Marketing Toolkit

    Sources & Citations

    Content on this page is AI-enriched from primary sources.

    PETA

    Last verified Mar 10, 2026